Solving the Down Payment Dilemma
How to Help First-Time Homebuyers Increase Their Down Payment With HomeFundIt Troy Hermanson REALTOR® Forward Movement Group | Coldwell Banker West Bend Greater Milwaukee, Wisconsin What is the top issue typically faced by your buyers today? Troy Hermanson: The largest buying segment demographically is millennials, a majority of whom are first-time buyers. Saving for a […]
Thoughts on Leadership: Laugh It Off
Filming videos is always such a fun experience. We laugh at the outtakes and don’t take ourselves too seriously if we miss a line in the script. (That’s what editing is for, right?) We can smile and be ourselves. And when we smile, we appear friendlier and warmer—even through the lens of a camera. Laughter […]
4 Creative Ways to Use a Luxury Market Report to Save You Time and Money
Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do find one that works. At the same time, generating real estate leads—especially in the luxury market—can take a lot of legwork. The solution? Front load your real […]
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Ken Jenny: ‘Visionary, Change Agent and Champion’ for Real Estate
For more than 35 years, Ken Jenny was a stalwart ambassador of the residential real estate community—always at the ready with a strategic idea, an honest opinion or an incisive quip. Now, the industry mourns his untimely passing earlier this week. According to reports, Jenny succumbed to heart failure in Reno, Nevada, on March 1. […]
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Leadership to Survive…or Thrive
“Pivoting,” “unprecedented,” “new normal,” “stay safe.” These are all words or phrases that quickly became a part of our everyday conversations last March. Business leaders across the country were scrambling to chart new courses in a changed world. At HomeSmart International, we decided to take a different path. I found myself seeking moments of self-reflection, […]
Compass Inc. Files IPO With SEC
Real Estate Brokerage Firm Compass Inc. Going Public New York-based real estate startup, Compass, which is backed by SoftBank, filed an IPO registration with the SEC on Monday, following a surge of more than $1.3 billion in revenue, due in large part to the ongoing housing boom. Compass listed the size of the offering as […]
See What NAR Academy Can Offer You and Your Agents
NAR PULSE—National Association of REALTORS® (NAR) Academy students can leverage NAR’s industry standing to help them establish a competitive advantage in the market. Learn more about our robust program and share with your agents! Winning a Good Neighbor Award Good publicity is good for business, and you can’t get much better publicity than a Good […]
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Reach and Grow Your Online Audience
Massachusetts Real Estate Professional Leverages Propertybase’s Robust Feature Set For Stacey Alcorn—CEO of LAER Realty Partners in Chelmsford, Massachusetts—one of the things real estate brokerages have to do to stay ahead in today’s competitive market is constantly update their website with the tools and services necessary to bring their value proposition to life. Offering more […]
Ask the Expert: Home Inspections in Today’s Environment
Today’s Ask the Expert column features Dan Steward, president and CEO of Pillar To Post Home Inspectors®. Dan Steward President and CEO Pillar To Post Home Inspectors® www.pillartopost.com Q: How did 2021 start off for Pillar To Post Home Inspectors? A: Surprisingly well, considering the kind of year 2020 was for all of us. As I’ve said […]
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‘COVID Marketing’ Reaches New Heights
Who would have thought that one of the most important pieces of insider knowledge an agent needs to have is which of the local internet companies provides the fastest download speeds? That’s just one of the ways the pandemic has changed how real estate professionals do their jobs. Even though the new trend of “COVID-safe […]